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The Customer is King
have some specialty expertise in marketing and direct response business. So we've kept them as stand-alone ... the marketing of products to the customers in a direct manner, which requires a very specialized expertise ...- Authors: Garth A Bernard, Michael Kaster, Lynn D Davis, Novian Junus
- Date: Oct 2000
- Competency: Relationship Management>Team leadership; Strategic Insight and Integration>Effective decision-making
- Publication Name: Record of the Society of Actuaries
- Topics: Annuities>Marketing and distribution - Annuities